Launch of Fresh Burger
July 1st, 2013

FOR IMMEDIATE RELEASE

 

GOURMET BURGER EXPERIENCE COMES TO RICHMOND HILL

 

Richmond Hill, ON – 2 July 2013 Jacques Kavafian, the founder of Fresh Burger, announces that the world’s first Fresh Burger will open on Leslie Street in Richmond Hill, Ontario later this month. Fresh Burger will offer Richmond Hill, Thornhill and Markham residents the ultimate in hamburger and fries experience.

“Gourmet hamburger restaurants are opening up all over Toronto and I decided to bring this experience to Richmond Hill, where my family lives” said Jacques Kavafian, a current financial industry executive. “We will put Richmond Hill on the map”, continued Mr. Kavafian, “as we will break new grounds on three important levels. First we offer top quality sandwiches using fresh Canada AAA sirloin that is ground daily on-premise. Second, we have the best French fries in the GTA and this is not just an empty promise but we guarantee it. And finally, we break new grounds by offering the lowest price point in the gourmet burger category.” Indeed, Fresh Burger offers one of the lowest full lunch price options in Richmond Hill.

Fresh Burger’s limited menu ensures speedy service and freshness at the lowest possible price. The menu is simple, cheeseburger, double cheeseburger, fresh fries, poutine and drinks. A salad offering changes with the season. “As a former Quebecer, I had to offer poutine” says Mr. Kavafian.

Fresh Burger will open from 11 a.m. until 10 p.m. seven days a week to give an added quick service dining option for Richmond Hill residents.

Currently Fresh Burger is under construction with an expected opening date of July 31. Mr. Kavafian said: “we are now interviewing to fill 10 positions and consistent with our corporate philosophy we will pay our employees a premium to the market. As well, we are in negotiations with various suppliers to choose the ones best meet our needs”.

It is anticipated that this will be the first Fresh Burger of many.

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Contact : Jacques Kavafian

416-230-6297